Advocacy is identifying, embracing and promoting a cause, and then using information and education to make a compelling case for that cause. It can shape public perception, as well as public policy.
Advocacy can take shape in many ways, including through outreach, letters, articles, and social media. Reaching out to elected officials about the importance of the arts is a form of advocacy. Using research, created materials, and personal stories are all ways of getting your message heard, and getting your cause the attention it deserves.